It's an 8week, small-group mentorship for female entrepreneurs who want to simplify the process of designing a business that truly works for them and serves the heck out of their ideal clients!

Runs from November 9th - December 14th, 2020

Zoom Calls are every Monday & Wednesday from 

1:30 - 2:45

(All calls will be recorded and available for multiple repays)

any chance you're

  • Constantly feeling overwhelmed with all your
    TO-DO's (both personal & business)

  • Feeling totally out of balance with work/life 

  • Investing in courses and programs you don't

  • Lacking clarity with what steps to take next in your business

  • Unclear on your deeper purpose and how to show up for it

  • You don't have a Vision or Mission statement for your life, and/or business

  • Unclear or who exactly you are serving, and how your business is unique and stands out from  your competition

  • Limiting beliefs that keep you playing small

  • Lack of Motivation or Creativity to grow your business to the next level

  • Wanting to be a part of a likeminded Sisterhood for support and encouragement

  • Lacking consistent in income 

  • You are multi-passionate and unsure what direction to move in next


Meet Your Mentor

Hey Beautiful

Here's a bit about me!

I've been an entrepreneur my whole life, and I couldn't imagine it any other way! Starting with my Boutique Hair Salon where I met and served many amazing clients, to my International Wedding Photography business that's been my bread & butter for the past decade. 


I have developed a deep passion for female entrepreneurs who want to design a life where they use their unique gifts to serve others and still have time to be a good mama, partner, friend, and all the other roles that make each woman unique. 

I never started out thinking I would become a coach, and the way I see it, coaching found me. Through YEARS of learning, growing, and implementing others' wisdom into my own life and business, I've been able to use that wisdom, combined with my personal experiences, to really get to the heart of helping other women.


Helping, by SIMPLIFYING. Many of us make our lives much more overwhelming than it needs to be. I have experienced first hand that I needed someone else eyes on my life and business to help me see what I was too close to see myself. I was too close to my work to really see the imbalance I had created and the ripple effect it was having on every part of my life.


It took a coach speaking into my life about my business and the junk drawer of lies, limiting beliefs, and self-shaming conversations that I was not addressing, for me to start doing the work to make a lasting and sustainable change. 

Once I experienced that fundamental shift in my own life, I knew I wanted to be a person who helped other women achieve the same thing...which was how Simplify To Clarify came to life. 

  • 13 Live Coaching Zoom Calls

  •  Live Q&A Support Zoom Calls

  • Calls are every Mon & Wed @ 1:30pm  for 1.15 hours

  • Private Facebook Sisterhood

  • Group Size of 10 or less for an intimate setting

  • 5 In-depth, Beautifully Crafted Workbooks (you'll love them!)

  • Recordings of all Zoom Calls for playback 


  • Live, 2-hour Real-Time Group Goal Setting Exercise

  • 1-hour personal dig deep Coaching Session with me. 




My biggest take away was ME! Learning how to show up for ME and the life I want. It's been a long time since I even asked myself, "Chelsie, what is it that you enjoy?" Being a mommy in the early years is a whirlwind of crazy, that I wouldn't change, but I had forgotten about me in there. I had been choosing to not show up for myself. This mentorship was amazing for defining my values, how I treat myself and identifying my limiting beliefs. I found so many things that I had not defined in my life...what the heck have I been doing?!?! My mind was blown after week one. Now that I'm done it, I'll probably go back through it a few times to really soak it all in and keep implementing it into my life. 


This course taught me that until we have the foundation of a strong mindset that we can't move forward with purpose. I dug up so many nuggets of truth that I either have been avoiding or unaware of and Janine just has a way of helping you discover them so that you can decide how to move forward with clarity.


I was expecting a course on how to run my business, but what I got was a course on how to really SHOW UP for my life. The lessons I have learned are invaluable and are applicable to all areas of my life. Turns out I DO DESERVE to feel happy and fulfilled. 


I was so surprised how much my initial idea and concept of my business has changed. I went in thinking it would be one thing, but I discovered a way to grow the business holistically and broadening my offerings and business model. It was also great to find out that my ideal client is much different than I initially anticipated and now I know how to reach them better. 

I could go on and on forever about how amazing this mentorship is. I had zero fire in me prior to participating in the mentorship, but now I am very excited and believe so much more deeply in my business. I will be forever grateful to Janine, and the best part is that I feel I have developed so many new friendships! 


Simplify to Clarify

Why not invest in yourself and let this be your FRESH START!

Program Overview

Here's how I will help you get there...


Intro to Mindset & developing your own Mindfulness Practice 

 Identifying your limiting beliefs & learning how to use Reframing to shift to a positive narrative

Breaking down Imposter Syndrom & seeing yourself for who you REALLY are

* Defining your CORE VALUES (this is SO GOOD) 


Discovering your purpose and what you are here to do

Understanding how important Courage is to Live out your Purpose

Creating the bigger Vision Statment for your Business 

Creating a supporting Mission Statment to bring that Vision to life


Diving DEEP into identifying WHO YOU ARE SERVING through your business. We work through designing an extensive Ideal Client Avatar so that you know your I.C.A better than they know themselves and where your passion meets their pain points

Discovering your Unique Connection Advantage and how you can use that to serve your Ideal Clients as no one else can 


PART 1: First we address YOU the business owner and what adjustments you need to make in order to be able to show up the best you can for your clients

PART 2: Then we dive into the A-Z of how your Ideal Client experiences your business from the moment they find you to the lasting taste you leave in their mouth. As we do this we identify UNIQUE & SPECIAL ways in which you can level up the way you SHOW UP to serve your Ideal Clients 


Learning to let go of "BUSY" and stop owning it as an identity

Setting your life & business up to bring in the help you need so you can really start growing and seeing change 

Discovering your ZONE OF GENIUS and how to make room in your life to work from that unique to your Skillset. 

Enrol today!

TOTAL INVESTMENT $697 - 2 payment plans.


Do I have to have a business to take this course?

You do! But, that can also mean a business that you have JUST started and are wanting to START RIGHT. In order for this course to be implementiable, you need to have a business to be able to apply these the ideas and activities to!

I am interested, but still not sure this is right for me...

If you are here on this page in this moment, I believe that there is a calling in your heart that wants the change that this course can bring to your life. I believe that if you don't listen to that nudge on your heart, a year from now, you'll be wishing you would have started today. Trust me, your fututre self will thank you for taking a step in faith to invest in YOU, the most important assest your business posesses!

How quickly will I see results?

This stuff takes work and time, just like any entrepreneurial effort! No results are guaranteed because everyone is different and the success of this mentorship will be a direcrt reflection of how you priortized the work that's involved. Simply said, the more you put in the more you get out of it.

Will I have time to implement what I am learing?

As long as you make it a priority, you sure will! After the first 2 rounds of the course, I took the feed back from the girls and revamped the timeline to reflect implementation time. The girls loved the info, but felt like they needed an extra week for the first two moduls. There is on adverage about 3-4 hours a week of work to do HOWEVER, depending on where you are, it may be 1-2 hours...that all depends on where you are on your journey!

What happens if I can't make it to one of the Zoom Calls?

My hope is that if you are investing into this mentorship, than you are able to show up for the calls....However, I get more than anyone that life happens and plans can change on a dime. So, if you can't make it, all calls will be recorded and made avaliable to you within 48 hours.

have any questions?



I like your style!

this is for you if....

  • You know you are called for more in this life and just need to figure out the next steps to get you there

  • You want to declutter and lessen the load of extra "stuff" that doesn't serve you so that you have the time to invest in what really does

  • You are ready to level up your business by really understanding whom you serve and how to serve them uniquely well

  • You want a MINDSET RESET so you have the clarity to start making decisions that build a life and business you love.

  • You no longer except that feeling of being STUCK and are ready to move past it with a game plan to never feel stuck again.  

investment made easy

TOTAL VALUE $697 - 2 payment plans.




Somewhere along the way things have gotten overwhelming and blurry for you. You started your business to be your own boss, have more freedom with loved ones, and not feel tied to a schedule that controls you. Yet, here you are drowning in to-do’s, stressed, working without boundaries, in need of support, and unsure of where to invest your precious time for the most impact.


 I know how you feel because I lived this way for far too long. 


 I know what it’s like to feel defeated yet want so desperately to show up better for myself, my family and the women I want to have an impact on. I know what it feels like to wear so many hats yet feel not good enough for any of them. I know what binge buying “do-it-yourself” courses, books and content for some kind of outside validation or answers looks like.


 Here’s the thing, nothing worked for me until I was willing to look INSIDE MYSELF for the answers that have been there all along. 


Out of exhaustion, and hitting dead end after dead end, I knew I needed to come back to ME. I knew I had to do the work to really get to know MYSELF, for who I am today. I needed to strip away all the things I was chasing that were not in alignment with what I really wanted. 

 Here’s the most important part. I had to go back to basics and REALLY DEFINE what it I truly wanted. Not what Instaram wanted, not what society told me I wanted, but what I, Janine Deanna, really want my life to look like now and in the future. 


*Once I got crystal clear and was able to breathe new life into what my highest values & purpose truly is, the blurriness was lifted. I have always felt called for more and now I can start to see clearer than ever how to make choices that are more in alignment with that calling.  


I want you to feel this clarity too. I want us to use this time to come back to the reason you started this business in the first place. For you to have clarity and a well defined purpose around what results and experiences  you want for those you serve. I also want your work to be a place of fun, creativity and have the intended impact you desire. Above all, I want you to feel like you are living in alignment with your highest values and making massive steps towards your biggest dreams.

© Janine Deanna Lifestyle 2019 | Site Design by Carli Baum

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there's no better place to catch me on the go. Instagram is my favourite place to connect with you in real life. So come hang out where the fun never stops! 

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ⓒ Janine Deanna Lifestyle 2020 | Disclaimer | Site proudly designed by Carli Baum